Mission
We are a social enterprise dedicated to enabling private clients to easily take actions to mitigate the effects of climate change.
Until now, most of the focus of the fight against climate change has been from governments and businesses . However, individuals, through their consumption and way of life create the demand behind most emissions. According to OXFAM, the top 10% of households are responsible for almost half of total emissions; these households have an outsized capacity to do good in the combat against climate change. dtrtNOW support these individuals in realising their potential.
Since its beginning, dtrtNOW pledged 1% of sales to the preservation and restoration of the environment: as a member of the 1% for the Planet alliance, we believe in companies that care for our environment and are concerned with their impacts on our planet. If you own a business, please consider becoming a member of this progressive group.
Values
We need new technologies and approaches for greenhouse gasses removal and emission reduction to mitigate climate change. We believe it is important to know and validate the impacts being claimed, to separate bonafide versus greenwashing, so that we can direct resources towards the right projects.
COLLABORATE TO BRING THE BEST
We recognize the systemic nature of combating climate change and the good work being done by many organisations. We believe in the power of open collaboration, and combining our strength with others, to bring the best in climate mitigation and to present choices for our clients to act on.
All of us can start to mitigate climate change by making climate friendly lifestyle choices, backing bonafide projects that remove and reduce greenhouse gasses and inspiring our family and friends to do the same. We believe that our individual actions matter and add up to the systemic change needed. It is important to act on what we know and can do NOW.
VALIDATE, VALIDATE, VALIDATE
COMMIT TO ACT NOW
We commit 80% of our revenue to greenhouse gasses removal and emission reduction projects. We also commit an additional 1% of our revenue to support environmental organisations. Our shareholders and employees individually commit to act and have become our clients.
